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Radio Promotions
Radio airplay is an invaluable promotion tool. It has played a pivotal role in the mainstreaming of musicians since the 1920s. Accordingly, employing effective radio promotions for your empire can take you from virtually unknown to a household name.
For new music in particular, it is becoming increasingly more difficult to get airplay because of increased competition, industry deregulation, and powerful promoters who charge fees that are beyond the reach of most independent artists. Although radio play itself is a form of promotion, the term radio promotion refers to the task of convincing radio decision makers to play a record.
The best opportunities for airplay will generally be found at the college level. Where commercial radio is singles oriented, college radio is more open in its programming, offering a broader selection of music than commercial radio and thus providing greater opportunities for indie musicians to get airplay. At Uplifted Awareness, we have the ability to help you build your empire through cost-effective college radio promotions.
